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THE DIVISION | CAMPAIGN

CREATIVE DIRECTOR

FWS collaborated with Massive in Malmö from an early stage on The Division and our team helped develop the filmmaking tools on the Snowdrop engine.

From my Creative Director point of view, it meant we could make better assets faster and allowed us to be responsive to the audience rather than just following the plan.

Throughout the lifespan of the game and content drops my team supported it with a full range of marketing assets: from art and live action ads to quick turn-around trailers and community building assets responding to events in the game. Some of these video assets can be seen below.

The game was a huge hit; smashing records to make $330m in 5 days.