THE CREW FRANCHISE
FWS was a new agency when we first started working on The Crew and we subsequently worked with the team constantly. It was one of the first long term developer relationships that we built.
The campaigns we created for The Crew were fun to make, as was working with the team at Ubisoft Annecy and in Paris. We worked closely with them on a variety of aspects of the games both marketing and in-game; from early concepts and reveal ideas to key art and big trailer assets.
In particular, The Crew gave us an opportunity to create some extreme automotive action in a range of different trailers over the years - largely inspired by the agency wide appreciation of Justin Lin’s Fast and Furious movies (there was a period when we considered knowledge of Lin’s ouvre a pre-requisite for new hires).
A selection of these assets is below.
