ASSASSIN’S CREED ORIGINS | CAMPAIGN

CREATIVE DIRECTOR

Origins was a risky change in direction for the AC franchise, but it was a big hit.

Origins introduced a larger, more complex world and overhauled the fighting system to created a different feeling of game.

With a range of assets from CG trailer scripts and key art proposals, to extended walkthrough videos and trailers for different media, FWS helped Ubisoft present the exciting new features, avoid alienating old players while foregrounding the historical tourism aspect of Ancient Egypt. Some are available to see below.

This received a strong response from the public and the game made $310m in its first week.