JUST CAUSE 3 | REVEAL

CREATIVE DIRECTOR, DIRECTOR, EDITOR, WRITER

Just Cause is not about subtlety. It’s about action. And explosions. And more explosions.

The franchise channels the vibe of 1980s Schwarzenegger and Stallone movies. However, it also has a modern style and one of the best physics engines in any game (how else can you show off all those explosions!).

For FWS - a company of James Bond and Justin Lin fans - and this ad was an opportunity to pay homage to that over the top style.

Visually, I had the team shoot the most insane Fast and Furious meets Bond imagery we could come up (at one point we even got Rico jumping out of something looking like an Aston Martin…). In the cut, each shot increases the size and ridiculousness of the explosions until the last shot where we give you the 80s cliché you’ve been waiting for...

The audience liked it too, creating huge buzz for the game when released.