EVE VALKYRIE | PSVR LAUNCH “REBORN” AND HTC VIVE LAUNCH “LIFE AND DEATH”

CREATIVE DIRECTOR, DIRECTOR, WRITER

How do you sell VR?

Focus on the emotion you experience, not the helmet you wear. People are persuaded by stories and emotion not hardware and facts.

Valkyrie is about living the dream of reaching for the stars. So FWS designed an ad intended to inspire people to want that experience: with Valkyrie.

These are two of my favourite ads because of Rutger Hauer. I’ve directed a lot of VO sessions over the years but few were so memorable.

Not least because we had two scripts - the one we used and another we were given by the client. Hauer refused to read the second script. I pushed him: the client are paying for the ad, want to hear their version too. Even if it’s bad, and we don’t use it, they get to hear it.

“No. It’s shit", he was getting agitated.

I thought of Deckard. And his broken fingers.

Then Hauer said: “If they insist, I’ll come back and do it for free.”

Needless to say, we didn’t do any re-recording.