The Order: 1886 | JOIN UP!

CREATIVE DIRECTOR, PRODUCER

The Order: 1886 is photorealistic story oriented game and Sony needed a campaign to highlight the authentic cinematic world that the game creates.

Among a variety of assets FWS made a series of animated Public Service Announcements subtly hinting about the werewolf antagonists in the game. This associated live action ad that plays on the duality of the “join-up” script.

People were excited to spend time in this world and the game debuted at number one in the retail sales charts.

Instead of creating in-engine trailer assets that would highlight gameplay, we created a campaign of world building assets to highlight the game fantasy.

Hilariously, since the game was so photoreal - a lot of people thought this ad was CG. There were long Reddit arguments about the cloth physics in the ad; specifically the conclusion was reached that the poor quality of the animation proved it was CG because the real world doesn’t move like that. Einstein may want to disagree. For us, it became a long running in-joke at the FWS about the accuracy of internet experts.